Alex Tellez Info

Yahoo

Directed Yahoo's April Fools campaign built around a fake product launch, the "Scroll Stopper," a thumb ring designed to physically block you from scrolling. We treated it like a real luxury drop: hero film, unboxing content, product design renders. The product wasn't real. The commitment to the bit was.

Director

DP: Robin Webster, Art: Tatiana van Sauter, Creative Director: JK Lyons and Katrina Madrinan, Producer: Brooke Dooley, Edit: Emma Blackman, Color: Anthony Tocchio, Agency: Conscious Minds, Client: Yahoo,

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