KANE
Let the product breathe in its actual world. Wild concept, right? Revive OBs don't belong on a white backdrop, they belong on locker room floors, at the end of a hard session, when your feet need something real. Fast Houston was the right team, the right culture, the right room.
I didn't want this to feel like a commercial. I wanted you dropped into the moment. Because the truth of this shoe is more compelling than anything we could've staged.
DP: Jesse Bronstein, Photo: Pierce Townsend, Art: Chantelle Adams, Producer: John Rains, Creative Director: Allison Mathieu and Steve Cullen, Color: Juliana Ronderos, Brand: Charlie Fair, Team: Fast 7v7, Agency: All Together Now
