Lululemon Train

Built around the "YET" mindset, the space between where you are and where you're going. Lululemon's Train campaign captures the raw physicality of training through every stage, from stretch and recovery to full intensity. Deliverables spanned social, in-store, and web.

Director, DP

Creative Director: Ibrahem Hasan, Mark Reynolds, Photographer: Anthony Blasko, Connect Photographer: Ricky Alvarez, Social DP: Mac Shoop, AD: Ev Salomon, 2nd AD: Amir 1st AC: Griffin Koerner, 2nd AC: Ben Palmer, 3rd ACL Joe Minissale, Editor: Zack McTee, Production Company: Farago Projects, Global Brand Creative Ops: Kat Guiterrez, Global Styling Director: Anais Terry,

Starring: Lewis Hamilton, Kayla Jeter, and Amotti.