On – Penn Relays
Everything BUT the race. Time and time again we see the victorious podium trophy shot, the glorious finish line tape ripping shot, the intense starting mark stance shot, etc but what about everything in between? What about the officials? What about the baton handoff practice? What about the post race debrief with your teammate? What about the pre race glam???
The actual race itself is 1% of the 99%. With this project in collaboration with On, we wanted to highlight the the remaining 99%.
Art Director: Brendan Carroll, Producer: Pierre Robichaud, Social: Daisy Beagles
