Nike – WNBA All Star Weekend
Nike and JD Sports US teamed up to bring an activation at the WNBA All Star Weekend the put a spotlight on up and coming highschool basketball players. I partnered with Nike and JD Sports US to create a bold visual campaign celebrating women’s basketball culture. The project blended sport and style, capturing the energy of the game, the confidence of the athletes, and the cultural pulse that surrounds the WNBA.
Shot on location during All-Star Weekend, the visuals highlight movement, attitude, and identity, reflecting how basketball extends beyond the court into lifestyle and self-expression. The creative direction focused on authentic representation and a raw, cinematic feel that connects with the next generation of players and fans alike.
40+ deliverables in 48 hours… team. work. makes. the. dream. work. 🏀✨BELIEVE IT! 🫡🫶🏽
Production Studio: @cm___studios @followthrough.studio Account/Strategy Producer: @yascal EP: @brocksteady Line Producer: Anna Pittman Photographer: @alinatsvor DP/Cam Op: @willyfilmz_ Post Supervisor/Cam Op: @priestfontaine Editor: @davyintl 1st AC: @jacobnobbe Media Manager/Grip: @wangethan123 PA: @jdgroh @reidshaffer Brand: @bryce.viglione @king.boone3
